When used correctly can be the biggest marketing advantage as a business tool, the image of your business and profits.
See this …
You can have your money in the bank to buy shares or property. You will receive a refund of 10%, 20%, possibly up to 40%.
On the other hand, money invested in marketing your company, it is very likely the single biggest return on investment – more than any other form of investment.
Why is that? Well, just because of one ad, directed, say with the right head and demand, cost £ 300 can, perhaps by 1000% or more in a few days to recover.
Calculate the increase is more than a year. Can you see why marketing is the easiest way to make money in your business?
Assuming you already run an ad and get 5 calls per week. You turn heads now and get your eight calls per week. What if your sales number two out of five people who called with just another increase in sales? That’s 52 more sales in one year. And additional sales of three other calls, and now you have more than 104 sales a year. How much profit you’ve just cost the same money?
That leverage and you can do in your business …
You have to do is to experiment, to test various offers, news and focus on people’s rights groups.
A restaurant on the Gold Coast in Australia send letters to customers, offering a free dessert. Only three of the hundreds of people come to this offer.
The next month they sent a letter to new customers $ 10 credit for next month. The answer … 18.8% with an average sales price of $ 52.20. That is $ 9991 for every 100 letters sent.
Better than the execution of your money in the bank, right?
Peter Sun – Australia’s highest paid marketing consultant – all advertisements placed by the title, the spa baths For Sale in the advertising field?. The result is two calls and no sales. In the next week he tried to lead? Sex is free? And describe the pleasure of a spa in the end? … And what do you do in your business?. Results – 11 calls and sold the same day at 8 hours in the morning to go. This is a 550% increase in the response.
I do not argue, do you use? Sex is free? in your ad, it’s just one example of what a difference in the results that you can get with the approach over another.
Another supplier is running ads for a permanent head for home, New Home Perm -?Conditions such as curls, and received 100 responses. The second title is the title? The girl … Want a quick Perm? He received nearly 300 comments. That’s almost 200% more. This ad has been every month for years. By 2400 the company heads over the answers in a year.
And that was only in the magazines!
Can you use in your business? Sure you can. It works for all types of products or services. You have to do is to continue to test, experiment with …
And …, banking more money every day.
